A homemade recipe, given a confident shelf presence.
Identity, jar label and lid seal for a traditional kaya — produced and sold.
Context
Seri Kaya Royale is a homemade jem kaya gula melaka — a palm-sugar coconut jam — established in 2020 and produced by Warisan Makanan AAZ Sdn. Bhd. in Ampang, Selangor.
Pixelworx designed its identity, wrap-around jar label and lid seal. The product was produced and sold in this packaging.
Design intent
The identity is designed to give a traditional, homemade product the confidence of a premium one, while keeping the warmth of its recipe.
The idea
A heritage badge in charcoal and gold: familiar enough to feel traditional, disciplined enough to hold its own on a shelf.
- Symbol
- A coconut palm with two dots beneath its fronds — a direct cue for the palm sugar and coconut at the heart of the recipe.
- Typography
- ROYALE in tall, textured condensed capitals, SERIKAYA in spaced capitals above it, and ‘Citarasa Sempurna’ as a flowing script accent.
- Colour
- Charcoal and golden yellow throughout — a restrained two-colour system carried from label to seal.
- Pattern
- The palm and wordmark repeat faintly across the label background, so the brand is present on every face of the jar.
- Label layout
- The wrap label works in three panels: nutrition facts on one side, the brand at the centre, storage and producer details on the other.
- Lid seal
- A circular badge — ‘Quality · Homemade · Est. 2020’ — ringed by ‘Citarasa Sempurna · Taste of Perfection’, with a ribbon tail.
Visual system
Application
Outcome
The product went to market in this packaging: a homemade recipe carried by one clear, consistent two-colour system across label and seal.